About Minkd

Minkd was started with a simple thought, to uplift and revive the Pakistani cottage industry. Pakistani textile and handicrafts are unmatched when it comes to craftsmanship and quality. Our founder, Minaal Arif, an avid lover of Pakistani textile sought to bring the art of block printing and hand made home goods to the attention of local and international audiences by combining age old crafts with modern and vibrant design.

Since 2022, Minkd has been operating as an online store but in 2024 we were able to launch our own Minkd Studio in Lahore, Pakistan. At the forefront of our achievements are our artisans who have spent most of their lives mastering their crafts, which we are proud to bring forth to our customers.

Our Founder

‘My greatest wish is to be able to share our rich heritage and culture with the world. The main idea is to create heirloom pieces for your home which are both timeless and luxurious. I want for people to look at our products and be proud of their origin and for them to help make people's houses feel like a home’.

Minaal Arif is a storyteller by nature and wanted to create something that was able to embody her passion for traditions and design. Her commitment to uplifting artisans who have become marginalized comes from being inspired by her grandmothers, who dedicated their lives to helping those in need through charities, welfare and education. Her passion to revive these handmade crafts in a world of machine made goods and fast fashion also drives us forward to becoming a sustainable luxury brand.